This week in class we are reading Chapter 2 from David Scott's, "The New Rules of Marketing & PR: How to Use Social Media, Online Videos, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. In this Chapter he discusses the use of social media by Gerard Vroomen, co-founder of "Cervelo Cycles and Open Cycle. Vroomen is quoted to have said:
"'You know your customer and they know you, so you want to treat them well. You want to give them good quality, and they tell their neighbors. That's the opposite of what's happening at many companies today. And, of course, they flip side is that, if you don't treat them well, they'll tell the rest of the village.'"(Scott, 2013).
Some have deemed social media as a means to an end of physical human social interaction, yet this idea makes me think that there is a silver lining, at least for companies. Companies had once focused on print and TV advertising to communicate to consumers, to talk at them. Social media has opened the door to dialogue between company and consumer. Does this inadvertently take us back to a more social time?
If companies have the chance to rebuild the one-on-one relationships of long times past, where does their resistance arise?
Also, Vroomen is a great last name to have when you are developing anything for speed.
Scott,David Meerman. (2013).The New Rules of Marketing & PR: How to Use Social Media, Online Videos, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. New Jersey: John Wiley & Sons, Inc.
